During my nearly 30 years of retirement and financial services experience, I have come to the conclusion that there are 4 types of investors: Do-it-Yourselfers, Validators, Advice Seekers and Do-Nothings.
In the Individual Retirement Account (IRA) world, these four personalities act predictably:
- Do-It-Yourselfers generally open brokerage accounts
- The Validators want someone to essentially double check their decisions in whatever investment vehicle they choose
- The Advice Seekers want to have someone manage the accounts for them
- The Do-Nothings never open an IRA unless they are automatically rolled into one
Do-it-Yourselfers and Do-Nothings can easily find a solution. The problem, however, is that the Validators and the Advice Seekers in particular may have difficulty getting the service they desire.
Why do the Validators and Advice Seekers have so much trouble? One reason is that many Financial Advisors will only talk to individuals above a specific dollar threshold. On the Advisor side that tends to be around $100,000 while on the Bank Trust Department side that minimum number is closer to $1,000,000.
Secondly, even if a lower-balance accountholder can actually talk to someone, most firms will not offer true advice; only education and guidance. That may work to a degree for the Validators, but not for the Advice Seekers.
Another reason could be that the questionnaires and tools that are readily available to investors online don’t do enough. While those resources may help you make decisions, they don’t typically help evaluate options fund-by-fund, but rather address what asset classes you might want to invest in. And while retirement-plan participants may receive online advice in their plans and periodic enrollment meetings, that isn’t the case in IRAs.
So what’s my point? Well, I believe this new GuidedChoice IRA will solve the Advice Seekers’ dilemma and potentially address some of the Validators’ needs. Current retirement plan participants who utilize and like the GuidedChoice advice engine will be able to seamlessly rollover their old 401(k) funds into an IRA created and managed by GuidedChoice.
Even individual looking for an online and call center supported advice provider can sign-up for a GuidedChoice IRA. This will be a unique offering in the marketplace and fills a void because the advice is available to any account size.
It will be interesting to see the progress of this new and inventive IRA product.
–Lowell Smith
President | InspiraFS